Phoenix, Arizona  ·  IBE Certified Extension Artist

Hair, considered.

Twenty-five years of color, cutting, and seamless extension artistry — brought to Phoenix and shared worldwide. Working out of Rose James Salon, Bernardo blends precision technique with an editorial eye for effortless, wearable luxury.

25 Years of Artistry IBE Certified Elite Stylist Wella Educator Platform & Show Hair Celebrity Stylist Collaborations 25 Years of Artistry IBE Certified Elite Stylist Wella Educator Platform & Show Hair Celebrity Stylist Collaborations

What I Do

Signature Services

Every service begins with a conversation. Pricing is customized at consultation based on hair goals, length, and technique.

01

Invisible Bead Extensions®

Hand-tied, seamless wefts installed with the IBE® method — no glue, no heat, no damage. Starting at $125–$152 per row, custom-quoted after consultation.

02

Master Color & Balayage

Dimensional, lived-in color built to grow out gracefully — from soft balayage to full transformations.

03

Precision Cutting

Cuts engineered around your face, texture, and how you actually wear your hair day to day.

04

Bridal & Editorial Styling

Platform and show-hair experience brought to your wedding day or on-set call time.

05

Virtual Consultations

Color and extension planning over video call, wherever you're based — a plan waiting for you on arrival.

06

Stylist Education

Masterclasses and IBE® certification training for licensed stylists, taught with a Wella educator's eye for craft.

The Artist

Twenty-five years of craft, still obsessed with getting it right.

Bernardo Lomas has spent a quarter-century in the luxury tier of the hair industry — from platform and show hair to working alongside celebrity stylists. Today, he brings that same precision to Phoenix, working out of Rose James Salon as an Elite IBE® Certified extension specialist and Wella educator.

His approach is simple: listen closely, plan carefully, and execute with a level of detail most salons don't have time for. The result is hair that looks effortless because the work behind it wasn't.

25+

Years in the Industry

IBE

Elite Certified Stylist

W

Wella Educator

RJ

Rose James Salon, PHX

Local Chair, Global Reach

Beyond Phoenix

Not everyone can sit in the chair — so the work travels. Two ways to access Bernardo's expertise from anywhere.

Virtual Consultations

A one-on-one video consultation to plan your color, cut, or extension goals before you ever sit in the chair — ideal for clients traveling to Phoenix or planning ahead.

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Stylist Education

Masterclasses and IBE® installation training for licensed professionals, drawing on Bernardo's work as a Wella educator and platform stylist.

Inquire About Training

The Kit

Bernardo's Picks

The products actually used in the chair and recommended for maintaining color, extensions, and cuts between visits.

Daily Brushing

Wet Brush Pro Detangler

IBE® guidance calls for brushing 3–4 times a day — this glides through wefts without pulling on the beads.

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Ultimate Repair — Cleanse

Sebastian Professional Penetraitt Rescue Repair Shampoo

Sebastian's flagship repair system — destresses and rebuilds strength for damaged, over-styled hair.

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Ultimate Repair — Condition

Sebastian Professional Penetraitt Rescue Repair Conditioner

Pairs with the Rescue Repair Shampoo to smooth and rebuild — bring-it-back beautiful hair.

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Finishing Oil

Sebastian Professional Dark Oil Lightweight Styling Oil

A few drops for shine and softness without weight — infused with sandalwood, cedarwood, and argan oils.

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Heat Protection

Wella Professionals EIMI Thermal Image Spray

Non-negotiable before any hot tool — protects color-treated and extended hair alike.

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Overnight Care

Slip Pure Silk Pillowcase

IBE® aftercare guidance calls for a silk pillowcase or bonnet at night — cuts friction and keeps wefts smoother longer.

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As an Amazon Associate, Bernardo Lomas earns from qualifying purchases made through links on this page — at no extra cost to you.

Find the Chair

Rose James Salon

Address
2470 W. Happy Valley Road, Suite 1182
Phoenix, AZ 85085
Phone
(623) 451-5073 (text preferred)
Hours
Monday–Saturday, 9:00 AM–5:00 PM
Sunday, Closed
Get Directions

Get In Touch

Let's Talk Hair

Tell me a bit about what you're looking for and I'll follow up to find a time — in the chair at Rose James Salon, or over video.